Experience working in partnership with enterprise sales leaders.

Experience with building out multi channel programs and processes.Minimum of three (3) years of experience in B2B demand generation.Own reporting and analysis on marketing programs, ensuring programs perform against goals and are continually optimized.Responsible for the planning, execution, and optimization of demand generating marketing programs including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver quality leads to the revenue organization.Own strategy and execution of account-based marketing programs and campaigns designed to engage key targets for Pendo’s enterprise account segment, partnering with sales, product marketing, marketing operations, customer, field and digital marketing on development and delivery of key programs.Lead marketing planning in partnership with sales segment leadership to align on segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity.This role will sit out of either our Raleigh, NC San Francisco, CA or New York, NY office. The integrated team develops campaigns that have sharp product positioning and consistently develop new ways to differentiate Pendo in the market. To achieve those goals, this role will influence and execute demand generation programs across multiple marketing channels in partnership with channel owners and drive alignment with sales to ensure the health of the business.

The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis. We run our organization like an agile team. You’ll be working cross functionally with customer marketing, field marketing, product marketing, sales, and analytics to execute on the GTM strategies and optimize all the stages of marketing. Serious collaboration is the key to success for this role. The Growth Marketing Manager is a critical member of the marketing team with ownership of the go-to-market strategy and execution of marketing programs and campaigns to achieve demand goals and build/accelerate pipeline for the Enterprise sales team. Pendo is looking for a highly motivated and collaborative individual to join the integrated marketing team.

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